Fashion studio workspace
The studio

A small studio,
by design.

Aarohan Brands is one operator's studio, working with a small number of clients each year. Working globally with builders, based out of Bengaluru.

The name
आरोहण · Aarohan

Aarohan is Sanskrit for ascent, the climb upward. It's the right word for what we do: every brand we work with is somewhere on the climb, and our job is to help find the route. We are Aarohan Brands, the studio. The brands are the focus, always.

A note from Rohan

Why this studio
exists.

Aarohan Brands grew out of fourteen years spent inside fashion and D2C brands as an operator, not as a consultant. The pattern across all of them was the same: founders had taste, capital, and ambition, but the help available to them was fragmented. Branding agencies didn't run channels. Performance teams didn't touch product. Sourcing partners didn't think about brand.

Aarohan Brands is the studio I wished existed when I was inside those brands looking out. One team, end-to-end, working alongside a small number of clients each year. Based in Bengaluru, working globally.

If that sounds like the kind of partner you've been looking for, the contact page is one click away.

— Rohan Dwivedi, Founder

Atelier and fabric detail
The track record

Fourteen years.
Six chapters.

Inside the giants
Decathlon · Wildcraft · Nike · ASICS · Salomon. Time spent inside global retail and outdoor leaders, running merchandising and product programmes, shaping go-to-market across categories. The work that taught us how scale actually behaves, in stores and in factories.
Celebrity-led brands, from zero
HRX (Hrithik Roshan) · Just F (Jacqueline Fernandez) · Prowl (Tiger Shroff) · KRA (Beyounick) · Dcraf (Rana Daggubati) · EK (Ekta Kapoor). Six brands launched alongside their celebrity founders, across activewear, sportswear, ethnic, lifestyle, and home. Positioning, product world, sourcing, channel strategy, and the day-one engine room.
Running a D2C brand
FYVA, as COO. Two years owning the full P&L. Rebuilt the operating model, set up performance and retention from scratch, restructured supply chain and unit economics. The view from the operator's chair, not the advisor's.
Growth, on a global stage
Common Thread Collective, as senior growth strategist. A US-based contract running media buying, forecasting, and channel strategy for fashion, accessories, and supplement brands. A different market, a sharper performance lens, and a forecasting discipline we now bring to every engagement.
Cross-border sourcing
Programmes across India, China, and Southeast Asia. Activewear, sportswear, jewellery, home. Factory selection, costing, and tech-pack discipline that survives volume. A network we now open up for our clients on day one.
Aarohan Brands
The studio, full-time. A small number of clients each year, globally. Brand, product, channels, operations, run end-to-end as one engagement. The studio I wished existed when I was inside those brands looking out.
The studio, now

A small core.
A strong roster.

A studio of one operator and a working network of specialists. Designers, photographers, developers, factory partners, brought in by lane and by stage. We don't pretend to be a forty-person agency. We work the way good studios have always worked: a small core, a strong roster, and the ability to assemble the right team for the right brand.

What we stand for

Four principles.

01
We work alongside founders, not committees.
Our best work happens when we're talking directly with the person making the calls. It's why the first conversation is always with you, not a brief that travels four levels up.
02
We work with a select few.
A small number of clients each year is by design. It's how the work stays deep, and how every engagement gets the attention it deserves. We're built for the brands that are ready to invest in being built right, not for the ones shopping around. If that's not where you are yet, we'll happily point you to someone who fits.
03
We charge for the work, not the deck.
Engagements are scoped to outcomes and delivery. Pricing is on request, after the first call, when we both have a clearer sense of what's needed.
04
We tell the truth.
About the brand, the product, the numbers, the timeline. Especially when it's the harder thing to say. It's what builders deserve from a partner.

Talk to us.

If the studio sounds like the right fit, the next step is one call.

Start the conversation →